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Free subscriptions may not last - varnamvarnam
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Free subscriptions may not last

The San Jose Mercury News is the main newspaper of Silicon Valley and according to a news today, its subscription has been falling. Circulation has been falling for other newspapers as well. The reasons cited are competition from Internet and Cable TV. But what is not mentioned is that most of these newspapers are pathetic in quality. You can flip through an issue of Mercury News and find that there is nothing important to read, especially for people who are interested in knowing events happening outside Santa Clara County. The pages are filled with advertisements with some news thrown in as fillers. One of the major reasons why most people buy the newspaper is due to the discount Pizza and grocery coupons they insert in the weekend editions.

You may not get indepth coverage of world issues in Mercury News, but they do have some columns which appeal to people living here. My favourites are Mr. Roadshow and Action Line. The Mercury News staff also has two excellent blogs, Silicon Beat and Good Morning Silicon Valley for people whose lives revolve around technology.

One day they will realize that they are not making money off the print edition and need to charge people for the online edition, like how the New York Times realized


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