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The Toyota Story - varnamvarnam
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The Toyota Story

Once when I was in Kerala, I heard two relatives speaking about farming and one of them said, “Soon America will be telling us what to cultivate”. I could not understand why someone from America would tell a farmer in Kerala what to farm. In Kerala as in many parts of the world, Globalization equals America. Any change in the market forces are attributed directly to Uncle Sam. When you look from Kerala, it seems as if the White House or IMF or World Bank is just spending all their waking hours trying to screw the local farmers.

If Americans had control over this globalization, then so many American software engineers would not have lost jobs due to outsourcing and so many textile mills would not have closed. There is no point in whining, for globalization affects everyone. People who survive are the ones who have learned to take advantage of it.

For example, the personal car revolution started in United States and Detroit churned out aircraft carrier type mediocre cars till the invasion from Japan happened. The Japanese car makers took advantage of a global economy and created plants in America, employing American workers to create economical as well as fuel efficient cars. Recently the No.1 American car maker, GM, reported a loss of $1.1 billion, its worst quarterly performance since 1992.

While GM is losing marketshare, Toyota is gaining by doing things right and taking risks.

Despite the endless debate about what’s plaguing the U.S. auto industry


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