For the past few months there have been many rumors about the new mini iPod. The present iPod models are very expensive, and so the rumors were that the new ones would cost $99. That turned out to be wishful thinking. In MacWorld, Steve Jobs “announced”:http://wirelessnewsfactor.com/story.xhtml?story_title=Apple__New_iPod_Mini__MS_Office_Update&story_id=22951&category=hndhld that the new 4GB models would cost $249. If you pay $50 more, you can get a 10GB iPod.
There are many MP3 players which offer the same set of features offered by iPod, but none of them can match the elegance of an iPod. Also Apple is not a company known for low priced devices. They may not be market leaders in terms of hardware, but they have a cult following, which swears by their products.
I would have bought an iPod, for the coolness factor, but it is way too expensive.